Telling Your Brand Story: Changing the Perception of Dentistry with Meraki Dental
If you’ve ever felt a little nervous about booking a dentist appointment, you’re not alone. But here’s the good news: some dental teams are on a mission to change that narrative — and I got to capture that transformation on camera.
Recently, I teamed up with Meraki Dental, a Calgary clinic whose name literally means soul, creativity, and love. And let me tell you — they live up to it. From the very first hello at the front desk to the way they walk patients through every detail with compassion, their approach is all about making dentistry feel human, personal, and (dare I say?) uplifting.
As a Calgary videographer, these are the projects I adore most — where video helps tell a story that words alone can’t capture.
Why Meraki Wanted Video:
The team at Meraki Dental knew they had something special but were struggling to share it. After all, dentistry is often seen as clinical and (let’s be honest) intimidating. Their goal? Use video to:
Showcase their warm, welcoming team (beyond the masks and lab coats).
Highlight their EPIC values — Excellence, Personalization, Integrity, Compassion.
Shift perceptions so patients see dentistry as a key part of lifelong wellness, not just something to endure.
In short, they wanted patients to feel cared for before they ever stepped foot inside the clinic.
The Videos We Created:
Together, we produced two cornerstone videos that now live front and center on their website and socials:
1. “About Us” Video
This piece shares Meraki’s heart: why Dr. Maribel opened her own clinic, what drives her passion, and how her team goes above and beyond to create personalized treatment plans. It’s less about drills and fillings, and more about people, prevention, and positivity.
2. “Our Team” Video
Meet the smiling faces behind the masks! This one gives patients a real peek at the humans who make every appointment feel welcoming. From front desk hellos to kid-friendly procedures (with prizes for the little ones, of course), it’s proof that dentistry can be compassionate, approachable, and even fun.
Helping Them Reach Their Goal
In their brand questionnaire, Meraki Dental told me they wanted patients to:
See their passion.
Understand the level of care and training that goes into each service.
Feel safe, understood, and genuinely cared for.
By bringing their story to life on video, we’ve made it possible for potential patients scrolling online to immediately sense the soul in their work. That’s the magic of social media content — it builds trust before the first appointment is even booked.
Why Video Matters for Businesses Like This
Whether you’re a dental office, a wellness brand, or any Calgary business looking to connect with your audience, professional video is one of the fastest ways to:
Build trust online.
Showcase the people behind your brand.
Create evergreen content you can use across your website, social media, and ads.
As a Calgary content videographer, it’s my mission to help businesses like Meraki Dental shine. Because your story deserves more than a stock photo — it deserves to be seen, heard, and remembered.
Ready to Change Perceptions in Your Industry?
Working with Meraki Dental was proof that the right story told the right way can transform how people feel about a business.
If you’re ready to capture your own story, build social media content that connects, and put a friendly, human face to your brand — let’s chat.
👉 Reach out and let’s create something magical together.
