What an “About Us” Video Can Do for an Interior Designer’s Brand - Featuring Ashley Brett Design Video
When someone lands on your website for the first time, they’re not just asking what do you do?
They’re asking: Do I trust you with something that matters to me?
As a Calgary videographer, I see this moment play out all the time — especially for service-based businesses where the work is deeply personal. Interior design is one of those industries. Inviting someone into your home, your routines, and your day-to-day life requires trust. And that trust starts long before a discovery call.
That’s exactly why this About Us video for Ashley Brett Design was created.
You can watch the final film here:
More Than a Portfolio Piece
Ashley’s work already speaks for itself visually. Beautiful spaces, thoughtful details, and a clear design point of view.
But this video wasn’t about showcasing finished rooms.
It was about showcasing how she works.
Who she designs for.
How she listens.
Why her clients feel supported from start to finish.
The goal was to create a piece of content that helps potential clients feel calm, connected, and confident — the same way they want to feel in their homes.
What Viewers Experience When They Watch
Throughout the film, we see Ashley moving through her workday both independently and alongside clients. There’s ease in the way she explains her process, warmth in her interactions, and clarity in how she speaks about design as a collaborative experience.
The visuals are intentional:
quiet moments of focus
friendly, in-person conversations
natural smiles and relaxed body language
Nothing feels rushed or overproduced — because her brand isn’t about that.
As a Calgary videographer, my role was to make the filming experience feel just as effortless as the interiors she creates.
Why This Type of Video Builds Trust
An About Us video like this does something powerful: it answers questions your audience may not even realize they’re asking yet.
Questions like:
Will this person understand how my family actually lives?
Will the process feel overwhelming or supportive?
Can I trust them to handle the details so I don’t have to?
By walking viewers through her philosophy — from the importance of the discovery phase to the joy of seeing a space finally come together — Ashley invites people into her process before they ever reach out.
That sense of transparency builds trust faster than any paragraph of text could.
Video as a Tool for Connection (Not Performance)
One of the most important things we focused on during this project was authenticity.
Ashley didn’t need to “perform” for the camera. She simply needed space to speak honestly about:
why she transitioned from the corporate world into design
what she loves most about working with clients
how thoughtful design can make everyday life feel easier
This approach allows the video to feel grounded and human — not scripted or sales-driven.
And that’s often what resonates most with design-conscious families and professionals who are looking for a partner, not just a service provider.
Why Interior Designers Benefit From Brand Video
For interior designers especially, video can bridge the gap between admiration and action.
A strong brand film helps:
attract clients who align with your values
set expectations around process and communication
filter out projects that aren’t the right fit
create emotional connection before the first call
As a Calgary videographer working with service-based businesses, I’ve seen how this kind of clarity leads to better conversations, smoother projects, and more aligned client relationships.
Final Thoughts
This project is a beautiful example of how video doesn’t need to be loud or flashy to be impactful.
Sometimes, the most effective brand films are the ones that feel calm, thoughtful, and true — just like the work itself.
If you’re a business owner wondering how to translate your values, process, and personality into video, this is a reminder that it’s not about doing more. It’s about telling the right story.
And if you’re looking for a Calgary videographer who approaches video as a tool for connection — not performance — I’d love to chat.
