When Software Meets Storytelling: Bringing Humour + Humanity Into Video Ads
As a Calgary videographer, one of my favorite parts of this job is that no two projects are ever the same. Some days I’m capturing heartfelt “About Us” stories for local businesses, and other days I’m on set with a software company, turning an ad concept into a cinematic little adventure.
Recently, I had the chance to produce a video ad that proves tech doesn’t have to be stiff or boring. In fact, this shoot was all about blending a professional message with a playful, tongue-in-cheek narrative that makes people stop scrolling and actually watch.
The Idea Behind The Video
The client wanted something that would stand out — not just another polished software demo or talking-head testimonial. Instead, we leaned into storytelling with personality: mixing humor, a touch of whimsy, and a dash of theatrics with their real-world expertise.
Think: everyday routines colliding with larger-than-life responsibilities. A world where preparing a risk matrix is just as much a part of the story as tending to chickens or braving the whims of the “gods.” By weaving in these imaginative elements, the ad gives viewers something unexpected — and unforgettable.
Why Creative Video Ads Work for Businesses in Calgary
The truth is, even in industries like software, people connect to people. By infusing lighthearted storytelling into an ad, the audience gets more than just information — they get a feeling. And that feeling is what drives curiosity, builds connection, and inspires someone to click “learn more.”
For this shoot, the storyboard we built together was intentionally playful, layered with subtle nods to the company’s expertise while keeping it fun and approachable. It’s proof that video doesn’t just explain what you do — it shows the character of your brand.
Client Feedback That Says It All
When the client saw their first draft, their reaction said everything:
“Holy smokes, my hair is absolutely blown back. You have done an incredible job!
I’m speechless. Absolutely amazing.”
That’s always my goal — to deliver a first draft that’s so polished, revisions are minimal. I pour a ton of time and energy into making sure the initial cut is as close to perfection as possible, so the process feels easy, collaborative, and exciting instead of overwhelming.
Video Content That Stands Out
This project is a great reminder that your business video doesn’t have to look like everyone else’s. Whether you’re a software company, a local service provider, or any Calgary brand looking to stand out online, creative video content is one of the best ways to:
Spark curiosity (and a smile).
Showcase the people behind your brand.
Break through the noise on social media feeds.
That’s the kind of storytelling I love helping my clients bring to life.
Ready to Create Something Memorable?
If your brand is ready to move beyond cookie-cutter marketing and into story-driven, scroll-stopping video content, I’d love to chat. Whether it’s a quirky ad like this, an “About Us” brand story, or short-form social media content, let’s make something your audience actually wants to watch.
👉 Get in touch to start planning your own one-of-a-kind video project.
