Welcome Back!
I really loved chatting with you, learning more about your business and the impact it makes in our community
I'm so excited about the possibility of working together!
Main Goals for Your Brand:
Produce high-quality, professional and engaging video content optimized for social media that showcases you as an expert in the field and helps to build the "know, like and trust" factor amongst your online following.
Create an additional on-brand video content library that can be repurposed for online marketing and serve as an evergreen video library.
Have me in your corner taking care of all the video work for you, so you can focus on tasks that are in your own zone of genius 😎
What is Brand Videography?
This may seem obvious, but I'm all about clear communication;Brand videography is all about your brand's essence, like who you really are and why you're doing what you do. I know, it can get a bit tricky, but with the right approach, you can whip up a video that grabs attention and boosts your brand up a notch while maintaining your authenticity online.
Think of it as a process where videos are born from the heart of your brand. The aim? To make them not just look professional, but to also have that personal, approachable vibe. And hey, they'll help you craft a solid strategy to conquer your business goals too.
What to expect:
01. Branding questionnaire
This is where we get into the nitty-gritty of your brand, your target market and your ideal clients. Don’t try to sell me on your services/products in your answers, just keep it casual and try to pour your heart and passion into those answers. Taking your time to complete it and providing me with as much information as possible is crucial here - the more information you give me, the more I can get out which will pay off in the brainstorming portion of the content for your brand.
02. You’re always in the driver’s seat
I’m officially your side-kick who will give you prompts to brainstorm concepts and bounce ideas off you, but in the end you are the only one that knows what is best for your business. I’ll listen, collaborate, inspire you and help you bring your vision to life. I will give you plenty of ideas for what kind of content we can produce, but the final decision is always yours.
03. Planning calls
Before each session, we’ll jump on a video call to brainstorm new content ideas and nail down the logistics of every session. These should be scheduled at least 2 weeks before our session, if not more. I always recommend scheduling the planning calls as early as possible, because it gives you even more time to prepare for the session - find models, secure locations, plan outfits and more.
04. Session Prep
After our call, I’ll send you a summary email of what we chatted about, the content ideas we came up with and give you a deadline to come up with final choices. Then, I’ll send over a session prep document that outlines the logistics of the session: date, start/end times of the shoot, locations, props and outfit ideas, what’s expected from both parties. I require your initials on the document before the session, just to ensure we’re on the same page.
05. Shoot Day
Because the prep portion is so extensive, and you do all the work ahead of time, the shoot day tends to honestly fly by fairly smoothly. I’ll coach you, give you prompts and keep tabs on time.
06. Delivery
Relationships and connections are at the heart of what you do. As a local business owner, you’re in business to care about people. And so am I! This is why your video edits are always delivered as drafts before we finalize them. If you aren’t completely in love with your first draft video content (or that one angle is kinda sorta bothering you), we’ll tweak the edits until they’re picture-perfect.
Find your perfect fit from available
Brand Videography Packages:
Custom Video Package
An onboarding branding questionnaire so we can dive into your brand, your target market, ideal clients and planned marketing efforts
1 Strategy call - to plan and brainstorm before the session
Flexible booking dates and the option to reschedule the session, if needed.
The filming location(s) can be selected by the client
Customized session and final video deliverables to suit your business needs
Resource guide for content implementation, training videos & resources to support you moving forward
The final investment amount depends on many variables and requirements for your brand/business.
I work with a variety of budgets and most fall anywhere from $4K to $15K. The clients who choose to take the custom video route for their business end up investing $4,500 on average. Flexible payment plans are available
The cut-off for filming content for a custom video project is at the end of May 2024. This is set in place for me to be able to turn this project around (editing, potential revisions and hand-off to you) before I am off in July 2024 for my maternity leave.
Examples of Custom Video Projects:
Video Batch Days
An onboarding branding questionnaire so we can dive into your brand, your target market, ideal clients and planned marketing efforts
Immediate access to Video Resource Toolbox filled with how-tos, tutorials, guides for content creation and implementation, and training videos to support you while you get started with the planning
Planning/brainstorming call before each session
Two sessions, up 3 hours of consecutive video coverage per session
Filming of 8-10 talking-head videos per session
1 videographer, all audio and video gear required
Digital delivery of first cut within 4 weeks
The show home location of the shoot secured by the videographer
Client must tag both the videographer and the show home, and mention the use of the show home when posting these videos on socials
THE INVESTMENT:
$3,222
Only two spots are available per container. These spots are booked on a first-come basis.
A retainer of $750 is due at the time of signing your contract, and the six monthly payments of $412 kick off on the first day of the month of your first scheduled video session. GST not included. VBD sessions cannot be rescheduled.
Video Content Creation
An onboarding branding questionnaire so we can dive into your brand, your target market, ideal clients and planned marketing efforts
1 Strategy call - here we figure out your goals and dreams for the year & go over my suggested content ideas we can tackle during your session
1 Planning/brainstorming call before the session - during this call we nail down the details & logistics of the shoot
1 video session (up to 5 consecutive hours, including lunch break)
Up to 6 different shoot locations, all within Calgary City Limits.
Up to 13minutes of your favourite, pre-selected b-roll clips, all organized into concept categories
THE INVESTMENT:
$2,777
This package is perfect if you are looking to have content bank of professionally filmed videos to use and re-use for social media (i.e. Instagram Reels, Tiktok, Pinterest) and want the flexibility on how you'll be repurposing it.
This content is also great to spruce up your website. Please note, this package delivers all video content with no audio. It's basically the same idea as a mini-session, except you select your session date, shoot locations and receive almost 7 times more professionally filmed video content.
$1,000 retainer secures your date in my calendar. The balance is due 7 days before your scheduled shoot. GST not included.
Brand Mini Video Session
A branding questionnaire to help you brainstorm content ideas (planning call NOT included)
One-hour session to capture lifestyle content for your brand
A shoot location (show home) is picked and secured by the videographer
You select up to 60-seconds of your favourite b-roll clips (these clips will NOT have any audio)
Final b-roll edit delivered in horizontal OR vertical format (you pick ONE preferred format, or purchase both for an additional fee)
The client must sign a show home model release form and be in agreement with the videographer providing 2 short clips from the session to the show home, that they can use for their marketing purposes (client can select their preferred clips to be delivered to the show home)
THE INVESTMENT:
$777
I offer the mini-sessions a couple of times per year, so the spots are extremely limited every time, making them sell out faster than you can imagine. Becoming one of my email subscribers will grant you a VIP status; you'll be among the first to know about the upcoming minis and will receive early access to the private booking link before it's made public.
Full payment is due at the time of booking your mini. GST not included. Mini sessions cannot be rescheduled.
Where does the pricing come from?
Payment Information:
If paying by credit card, 3% processing fee will be applied to your final invoice. If paying by money e-transfer, no extra fees will apply.
What is included in the pricing?
Pre-Production:
Time spent on planning and strategizing the video shoots, client communication management, assistance in location scouting, and more.
Production Day(s):
All audio and video gear, filming time and travel time.
Post-production:
Editing time, program subscriptions, music and graphic licenses, permits, time spent on client communication, and edit revisions.
Additional costs
The following are not included in the quote for any project:
Travel outside of Calgary, Alberta
Parking costs
Booking a location for your shoot, i.e. booking a Calgary studio or an AirBnB for your session (not applicable to VBD and Minis)
Licensing cost of b-roll/stock footage, if requested
Drone footage, if requested
Licensing of mainstream music for client's edits, if requested
All of your final edits will come with a royalty-free music that will be chosen by me. I absolutely love to get your input, but ask that you simply trust me in the final decision making. I do this for the legal and creative purposes; I license all of my songs, and often the mainstream music is not available to license. Should you decide to license a mainstream song for your edit(s), you will be responsible for the licensing fees.
Clear communication and clear boundaries:
Office Hours:
As a small business owner, I play a lot of roles. I’m often working with multiple clients at a time, meaning that multiple people may be needing my attention. I’m reachable over email Monday-Friday and I always do my best to get back to you by the following business day. I set boundaries in my business to increase productivity, allow creativity to flow, and to sustain my overall well-being. I hope that you can respect my office hour boundaries, and I urge you to avoid working outside of your regular hours on my behalf.
Edit Revisions:
Video editing is extremely time-consuming, but I love efficiency. This is why it's important that my clients submit all requests for edit revisions at once (i.e. in a bullet point format) within 7 calendar days of receiving the first video cut/draft. This timeline is intended to respect your time, and mine, while ensuring that we are intentional with the time we have together. Failing to provide feedback and/or your requests for edit revisions within this timeframe will result in delays of finalizing this project and the original deadline for delivery of these edits will be waved.
Kind Words & Sample Work
"Having professional videos to share has heightened the professional image of my brand and I have gained more engagement online!
Before Ang, I was lost! I am an expert in the finance world, not video production. I knew I needed an expert in videography to take my marketing and brand to the next level. The editing is flawless. The whole process from initial meeting to our pitch to the actual filming day is so smooth. It makes any nerves disappear. And I love that we can use extra footage or bloopers for future content!"
— Eden Simari, Senior Mortgage Broker, Salveo Mortgage and Financial Wellness
“"I have worked with many videographers and this was the best experience so far.
I finally feel like I have landed with the right person for our business video needs. Angela is so easy to work with and she is a magician with video!
She’s a joy to work with, makes you feel unbelievably comfortable when filming and she pivots easily when a new plan needs to be executed.
We will without a doubt use Angela again for our content needs and would recommend her without hesitation.”
—Katie Rioux, Founder at DWK Interiors
"She is the best!
One thing (of many) that makes me feel super awkward is being in front of a camera.
One person that helps me feel waaaaay more at ease is Angela. She is the best!"
— Danielle Gordon, Sphere Optometry
"I absolutely loooooove the brand film Ang created.
This last year I’ve gone hard to market that I’m here for mamas to never waste a drop of their breastmilk ever again.
I wanted to use this video to reach new audiences and I absolutely loooooove the brand film Ang created."
—Jenna Hattingh, Booby Food
What are the next steps?
01/ Choose your package
02/ Book your session
03/ Prepare for your session
04/ It’s showtime!
What happens after you book?
After we make things official with signed contract and paid retainer, I will send you a branding questionnaire to complete. The questionnaire will help me learn more about you, your business, your target market, who you want to serve and how, along with your why and your values. This information is really important for me to help you create captivating content that will appeal to your ideal clients. It's important that you take your time filling this out, and give me as much information as possible because your answers in your questionnaire will help me dive even deeper into your brand and come up with a clear vision in mind for your video. This is where the magic happens!
I will send you instructions and tips to help you get started on writing your script and/or storyboarding for your shoot. I will always be in your corner to help you fine-tune your messaging.
Once we have the pitch/script completed, I will send you an email with ideas for our shot list, along with suggestions for props, outfits, additional models we'd need, etc.